It all started during our college days when Amit Sharma and Avantika Dhuri shared a simple yet passionate dream — to start a small business dedicated to handcrafted jewelry. For two years, we brainstormed, planned, and researched, but the courage to take the first step came on October 9th, 2024, when we officially launched our brand on Instagram (@thee_charming).

Our journey wasn’t easy. We traveled to different places to understand the art behind handcrafted jewelry, observing artisans and learning their techniques. YouTube became our virtual mentor, teaching us the intricate details of crafting. Every design, every piece of jewelry we create carries a story of patience, passion, and dedication.

In the beginning, our families were hesitant. Starting a business felt like a big risk, but we believed in our vision. We saved portions of our salaries, invested every penny wisely, and worked tirelessly to build our dream from the ground up.

Today, as we look back, we are overwhelmed by how far we’ve come. Our business has grown beyond our expectations, and the most heartwarming part is seeing our families not only supporting us but actively contributing to our success.

This is not just a business; it’s a journey of faith, resilience, and love for the art of handcrafted jewelry.

Welcome to our world — @thee_charming — where every piece tells a story.